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The Norwegian IT & Telecom Distribution Channel

You will find below an outlook of the IT & Telecom distribution in Norway, including essential information to develop your indirect sales.


The Norwegian IT & Telecom Distribution Channel

ICT MARKET TENDENCIES

The Norwegian economy is very robust and naturally wealthy in oil and fish due to its location on the North Sea coast. The country has so far remained neutral concerning its adhesion to the EU, but this has not prevented it from developing good commercial relationships with the other Nordic countries.
Norway is regarded as a small and homogeneous market as far as the ICT distribution network is concerned.

The main sectors driving the market are finance and media (one-third of the total ICT spending), manufacturing (20%) and the public sector (13%). In the hardware market, statistics show that product maturity is in the dominant phase. Sales increase every year, but prices and margins continue to decrease. Multimedia professional equipment, digital transmitters and data storage are very consistent sales. Competent application software, along with systems and security solutions are the two key drivers of growth for the software market.

As for services, the market is oriented towards the ICT segment through open source solutions, middleware and virtualization. Outsourcing also represents an important factor in the services sector, especially for service-oriented architecture. CRM/ERP and e-commerce are also expected to continue the growth trend in the years to come. Integrated systems are being renewed, especially in SMB companies.

With a very healthy telecom infrastructure, Norway is one of the highest consumers of mobile systems per capita. Mobility solutions are increasingly popular over time. HDTVs, portable music, mobility products and digital cameras have a positive influence on the B2C electronics market.

COMPUBASE'S STATISTICS ON THE IT DISTRIBUTION CHANNEL IN NORWAY

Untitled Document

compuBase definition by main activity compuBase coverage (2010)
Manufacturer
Software publisher
Publisher of software for a specific activity
Publisher of software for a specific business processI
Software solutions integrator (developed by third parties)
IT services, software development (hosting, training, etc.)
Telecom services (Telecom operator, ISP, etc.)
Telecom & network infrastructure integrator
IT infrastructure integrator
Consulting
Reselling to consumers
Reselling to businesses (hardware, software, services, etc.)
Wholesaler (resale of IT products to resellers)
Large assembling company
Other ICT related activities
94
38
69
74
73
331
29
35
19
197
243
167
79
1
34


- Statistics on Norway
- compuBase online counting tool
- Quotation on the Norvegian database


HOW TO CONQUER THIS MARKET

Distribution players:
GNT Norway AS (Also); INFINIGATE AS; INGRAM MICRO Norge AS; EET Norway AS;
IT Channel Press & Players:
IT Branschen (IDG)
Public organisations & Useful Associations:
IKT-Norge, EL- OG ITFORBUNDET NORGE

MAIN COUNTRY MACROECONOMICS INDICATORS (2007 if not specified)

map of Norway - compuBase
General Data
• Area: 323,802 km2
• Population: 4.661 million
• HDI (2006): 0968

Macroeconomic Data
• GDP/capita (2009): 38,428€
• GDP/capita vs. US (2008): 119%
• GDP Growth rate (est. 2009): +0.34

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