Denmark is heavily dependent on the commercial relationship with its Nordic neighbours. The country’s penetration rate of mobile, broadband and PCs is one of the highest in Europe. Being rather small, the Danish market is frequently used to test new IT products and prototypes in order to determine their potential and commercial value. Thus customers play a very active role in the development of new products and technologies and are also ahead of the game when it comes to using the latest ICT products.

The ICT channel in Denmark features homogeneous demand, proportionately divided between reselling (37%), services (35%), software publishing (15%) and manufacturing (11%). E-business is in a very advanced stage -- 23% of channel partners use it as a sales method -- and e-commerce is also very popular among consumers, mainly used for leisure and electronic products. Like all Northern European countries, Denmark is very service-oriented and technologically advanced. The industry is involved in various cross-disciplinary activities creating top level solutions within object oriented programming, integrated design, system design and mobile development.
Regarding software, the Danish market shows great interest in both functionality and design.

Integrated software solution companies mainly specialize in SMB product offerings. The outsourcing of ICT services is also very common in Northern countries, with Denmark in the leading position.
One of the most interesting markets concerns hardware and software solutions using VPN and telecommuting. Growth on the consumers’ market is related to online services such as video-on-demand, music and games. The telecom sector is highly developed as well: mobile and wireless solutions are among the main driving factors in the telecom equipment area.

compuBase definition by main activity compuBase coverage (2010) Manufacturer Software publisher Publisher of software for a specific activity Publisher of software for a specific business processI Software solutions integrator (developed by third parties) IT services, software development (hosting, training, etc.) Telecom services (Telecom operator, ISP, etc.) Telecom & network infrastructure integrator IT infrastructure integrator Consulting Reselling to consumers Reselling to businesses (hardware, software, services, etc.) Wholesaler (resale of IT products to resellers) Large assembling company Other ICT related activities 208 40 149 115 84 412 73 16 8 132 405 275 97 1 32 - Statistics on Denmark - compuBase online counting tool - Quotation on the Danish database

Distribution players:
TECH DATA DENMARK A/S ; EET NORDIC A/S ; ACTEBIS COMPUTER A/S DENMARK; INGRAM MICRO A/S; ARROW Denmark A/S
IT Channel Press & Players:
Computer World (IDG), CRN (CMP)
Public organisations & Useful Associations:
Danish IT Industry Association (ITB)
National IT & Telecom Agency

General Data
• Area: 43,094 km2
• Population: 5.501 million
• (HDI 2006) : 0.952

Macroeconomic Data
• GDP/capita (est 2009): 26,010€
• GDP capita vs. US (2008) 80%
• GDP growth rate (est. 2009):+0.28%

OECD: Denmark information
OECD: ICT Statistics
CIA: Denmark information

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