Geographically positioned in the very heart of Europe, at the frontier between the East and the West, the market feeds the closely situated Eastern European countries such as Hungary, Slovakia and the Czech Republic. Its economic and market model closely follows the Germanic pattern. This is the main reason why some IT companies are able to take advantage of its proximity with Germany or Switzerland to manage their Austrian businesses from a distance.

The Austrian ICT market appears to be international regarding the IT sector and is highly industrialized. Its size is estimated at 2% of the EU market, with an equal distribution split between the IT and the telecommunications sectors. The continuous development of new technologies together with the broadening of the market will contribute to stimulating demand for new applications related to networks, optical storage, image processing, multimedia services and more.

E-commerce sites, mainly SMB oriented, will also pursue their sluggish growth. Niche markets like security are also perceived as determinant factors for many of the top growth drivers in the IT market today, together with the virtualization, which opens the door to new business configurations; they also include Web related services and solutions, mashups and further composite applications.

Major projects also exist in the telecom area, with the development of broadband, wireless and mobile data services. The convergence of voice and data and the focus on Telematics also characterize the current Austrian telecom market.

compuBase definition by main activity compuBase coverage (2010) Manufacturer Software publisher Publisher of software for a specific activity Publisher of software for a specific business processI Software solutions integrator (developed by third parties) IT services, software development (hosting, training, etc.) Telecom services (Telecom operator, ISP, etc.) Telecom & network infrastructure integrator IT infrastructure integrator Consulting Reselling to consumers Reselling to businesses (hardware, software, services, etc.) Wholesaler (resale of IT products to resellers) Large assembling company Other ICT related activities 94 64 79 73 46 759 38 26 25 55 193 283 84 2 31 - Statistics on Austria - compuBase online counting tool - Quotation on the Austrian database

Distribution players:
Magirus Austria GesmbH ; Ingram Micro GmbH ; Tech Data Österreich GmbH ; Actebis Computerhandels GmbH ; AVNET Technology Solutions Handels GmbH
IT Channel Press & Players:
Computer Partner (IDG) ; Computer Welt (IT VERLAG)
Public organisations & Useful Associations:
ADV Arbeitsgem. für Datenverarbeitung, Austrian Multimedia Association (AMMA)

General Data
• Area: 83,870 km2
• Population: 8.210 million
• HDI (2006): 0.951

Macroeconomic Data
• GDP/capita (est 2009): 27,639€
• GDP/capita vs. US (2008): 85%
• GDP growth rate (est. 2009)+0.05%

OECD: Austria information
OECD: ICT Statistics
CIA: Austria information

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