New: Scoring module or how to evaluate your partners' potentials according to their qualitative attributescompuBase proposes to its subscribers a Scoring module (rate the companies according to their resemblances to a group) integrated to the online compuBase tool. In parallel, compuBase continues to commercialize upon request its Mirroring and Scoring modules under the BRS offer (Benchmarking - Ranking - Scoring). (Section under construction)What is the objective of the Scoring module?The Scoring consists in a qualitative study on the distribution network, to evaluate the potential or existent partners taking into account their capacity to belong to a pre-defined profile. In order to establish a pre-defined profile you can either relate to compuBase and its BRS offer, or subscribe to the online Scoring service allowing you to perform the Scoring on your own. For the online Scoring, the profile is determined by creating and saving a selection of attributes with the help of the target module. Each selection corresponds to a profile. The Scoring tool will allow you to rate each of the companies belonging to the final target taking into account its capacities to belong to each of the profiles. You can weight each profile according to the importance given to each of them. What will I benefit from a Scoring? How can I use it?Recruitment: A Scoring will allow you to add a qualitative touch to your own market approach. The Scoring will increase your ROI, ideally completing a Ranking operation (evaluation of a reseller's T/O per category of products) by adding the qualitative approach to a quantitative one. ROI (number of +) according to the applied method Study axes of your market / ROI Company T/O only : + T/O of my brand with the company: ++ T/O of my brand with the company + evaluation of the potential T/O (Ranking) with the company: +++++ T/O of my brand with the company + evaluation of the potential T/O + Scoring: ++++++++ The Scoring strengthens further the validity of your market approach. How is the Scoring result presented?We deliver an Excel file including the list of the scored companies; each of the company contains the following information: - the compuBase code - the name of the scored company - the main business model activity - the global score - Scoring details per each of the scored categories In addition we deliver statistical analysis of the results and a detailed methodology explanation. How to do my first Scoring?The above explanation implies that you already dispose of a compuBase subscription with the Ranking-Scoring options active (for all information regarding this subject please contact our sales consultants). Step 1: Log on; define with the help of your selection module the different profiles. The profile corresponds to a saved selection. Step 2: Do your final selection containing the companies to score while still in the same module. Step 3: Choose the “Ranking-Scoring” option and then follow the online instructions. Step 4: You will receive the Excel file containing the Scoring results. Additional informationProfile type The selections used in the Scoring can also be done with the selection criteria as well as with the use of multiple selections or with saved indexes in the Keyword section. The latter is of a particular interest if you want to use one of your own files as a profile (e.g. a clients list) or if you want to use the result of a performed Ranking. Target Thanks to the targeting tool, the profiles are independent from the final section used for the Scoring and therefore it is not necessary to integrate your final selection when defining the profile. But when performing a Scoring, a selection to be scored is compulsory… How to use the result of a Ranking in a Scoring?The above explanation implies that you already dispose of a compuBase subscription with the Ranking-Scoring options active (for all information regarding this subject please contact our sales consultants). 1- Perform a Ranking 2- Analyze your Ranking and determine a list of companies presenting a particular interest for you 3- Save an Excel file under 2003 format containing the corresponding list of the compuBase codes (cpyCode) 4- Use the “Import-Matching” module and the option “Import from a compuExpert file” 5- With the help of this option you will create a keyword. The keyword corresponds to a profile to be used within your Scoring module. 6- Launch the Scoring on your compuBase selection and use the keyword like any other profile Other useful information- Download a Scoring sample - Learn more about indirect the compuBase services for channel optimization - Download the new Scoring module screens (soon available) - Make a request on the subject |
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