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FAQ


How does compuBase gather its information?

compuBase gathers its information using several means, the main one being the telephone. Our consultants call companies to rank them or to update information them. This information search is facilitated by the use of interactive questionnaires that adapt automatically to the company's business, so as to ask only the most relevant questions. compuBase also gathers information through self-ranking by companies on the web, and by enriching its base through many partnerships.

What is the information update cycle like?

The update cycle on a given file is on average less than one year. The main factor setting off an update is the date of the last update, as well as the company's size or type of business. There may be other factors that set off an update, such as a merger, a buy-back, reorganisation, a move, etc...

Which businesses are covered by the compuBase base?

compuBase covers three areas of business: IT, telecoms, and digital products for the home (home digital). comnpuBase gathers and analyses information in these areas for all the companies present in these markets: manufacturers, publishers, services companies and of course distribution companies. compuBase has no database on final users, whether they be companies or individuals. Our clients sometimes use our base as part of campaigns aimed at end users, as these companies are heavy consumers of technological products and services.

Is it possible to have exclusive access to information on a target?

No exclusive rights are granted because they conflict with the philosophy of data syndication promoted by compuBase.
It is this syndication that makes it possible to reduce costs and raise quality.

Which positions are held by the contacts?

We cover more than 350 different positions, but the most common ones in the base are sales, technical, marketing and of course administration.

How do you get the TO for companies?

A company's turnover is very difficult to find out. Often it is confidential. To collect this information, we first ask the company, and then we use the services of companies specialising in this type of information. If no official or declared figure is available, we have models that enable us to estimate a company's turnover. This model uses powerful algorithms that make calculations based on companies with similar businesses and scale, and whose turnover is officially known.

What is a target?

A target is defined by using the information contained in the compuBase database. This information is used with the aid of selection criteria that make it possible to create groups of companies corresponding to the client's search.

What is depth?

Depth corresponds to the information provided about a company. This information is marketed in the form of modules or complete files.

What is the depth of the available information?

The information depth is useful in two ways: to make selections (the information serves as the selection criterion) or to enrich one's database.
Our offer is organised into information modules.
The first module is called the Base Module. It includes the company name, address, telephone and contact.
There are more than 20 different modules of additional information. The information modules are often topical, e.g.: Telecom or network product resale module, or technical and business skills module. The client determines the depth by choosing the modules relevant to his business. For clients who want many modules, we offer options in the form of complete files, which are more economical than buying individual modules.

How is the information accessed?

We deliver the information in the form of files or databases, either through online access or in a form determined as part of the consulting services.
Our data offer includes file leasing, data purchase, and access provided on line with permanent ASP access.

Does the data purchased from compuBase belong to me?

In all cases, compuBase grants you a non-exclusive right of use.
The option chosen determines whether this right is for single or multiple users and whether it is limited or unlimited in time.
Under no circumstances do you have the right to sell access to data purchased from compuBase for your own use to a third party.

Can I do a joint campaign with a partner using compuBase data?

You may do a campaign with a partner only if your name appears as primary agent of the campaign. In other cases, it is not possible except by prior agreement with compuBase.

I am in a group. Can I share the purchased data with a subsidiary or parent company, or a co-venture?

No, unless otherwise provided for in our agreements. Contact your consultant for more information.

You don't cover a country I'm interested in, or you don't cover a target that interests me! Can compuBase create the base?

It is compuBase's ambition to be a global player, which means covering the entire world in those businesses that are part of the IT and telecom world. However, this desire goes hand in hand with a search for economic relevance. We are therefore prepared to expand our coverage to another country or some other particular target to the extent that this expansion is a win-win solution. From a technical and organisational standpoint, compuBase can cover any country and provide an information base within two to six months, depending on the scale and difficulty.

What does the concept of a single update entail?

Updating corresponds to refreshing a previously acquired file or base. This makes it possible to purge from your base those companies or contacts that have disappeared, and to update the existing data with the latest data available in the compuBase base.

What does the concept of update subscription entail?

Subscription is a concept that is broader than a single update, since it not only renews the data but also maintains the marketing potential of your base by replacing those companies that have disappeared by new ones that are part of your subscription target.
A subscription involves the following variables: the target (your selection), the depth of information (the data to which you have access), and the volume (number of files).
Every company that disappears is generally replaced by a new one. This is made possible by the constant growth in compuBase coverage rates.

What happens if I want to change targets or information depth in my subscription?

You can change targets or depth at any time. You will be invoiced for the new files or information that is not part of your previous subscription. The charge for the subscription will be recalculated according to your new volume or depth. compuBase's main advantage in this context is that it relieves you of merge and purge operations. This operation is therefore fast and economical.

What does the concept of ranking entail?

A company is ranked when it is created in the compuBase base. This consists of gathering the basic information that allows it to be present in the compuBase base. This information depends on the company's primary activity.

Are all files ranked at the same level of depth?

No, and for several reasons. The questions and number of questions asked depend first of all on various factors, including the business (the questions asked of a reseller differ from those asked of a publisher). In addition, despite the persistence of our consultants, some companies are very discrete about their business. The depth is therefore variable. The prices of the modules or files take this variability into account.

What does the concept of online license involve?

The online license is an access right granted to a user. This right covers the use of functions that allow greater ease of use. This license is granted for a period of time associated with access to the data (generally for successive one-year periods). The license update is included in the data update calculation. There are several types of licenses that give different rights.

Which compuBase data should I integrate into my base?

To find out if you need to integrate data into your system, you have to ask yourself the following questions:
- How will this data be updated? (Is the process defined? Is the budget allocated? Is the budget sustainable?)
- Is this data strategic for my business?
If you answer” No” to either of these two points, then include this data, but don't manage the update yourself (see Prohibit any change).
The data can be refreshed periodically, using the unique company ID code supplied by compuBase, by simple replacement.

How can I integrate compuBase data into my information system?

compuBase delivers its data in standard Excel format, but you may also ask for it to be delivered in Access, Text, or Paradox at no additional charge.
In the case of delivery of information bases containing several tables linked to one another by an ID code (relational format), the tables are delivered in Pivot format in text with a description of this format.
This pivot format doe s not change, so you can develop your integration software without worrying.

How do you check the accuracy of the information gathered?

Mistakes are constantly sought out by the quality manager for the country in question, and the information base quality manager. Furthermore, we use software to seek out companies showing inconsistencies. Finally, the company files are also sent to the company itself for verification.

Why are some brands absent from your nomenclature?

We only reference the main names for each type of product, not all existing names.

How come some brands do not appear in the brands distributed to a reseller when it is obvious that it distributes that brand and you already have that information?

The question we ask companies is: "What are the three leading brands you distribute?" If the brand does not appear, it's because the reseller has not cited it. We limit ourselves to the three leading brands because these are generally the brands with which the reseller regularly works.

What is an NPAI (MOVED)?

NPAI means Does Not Reside at the Indicated Address. This is generally a postal error.

Can I get reimbursed for compuBase address errors?

Yes, this is set forth in the general conditions of sale. Please refer to them for further information.

How do I register my company in the compuBase base?

By going to our Web site www.itindex.com and selecting "Get referenced."

Why do companies give you their information? What is their interest in doing so?

Their interest is twofold:
- first, they appear free of charge in many sites that use compuBase data as a directory of IT companies.
- secondly, manufacturers regularly use our data to find new partners or to inform their partners. Being in the base allows them to be well informed.

Why shouldn't I do my own base? Why would I use your services?

Of course you can do it yourself. But your energy is certainly more profitable if it is concentrated on your core business.

What is the least expensive solution for gaining access to the information contained in your base?

Our solutions start at €50 / $65.

What should I do if I already have an information base? Can I purchase only the data I don't have?

If your purpose is to pay solely for the share of information you don't have, then the answer is no. If it is a matter of ensuring technically that you won't have any problems with two files you wish to purge, then the answer is yes.

I clearly chose the wrong target. Can I make this up?

You have one week after receiving the information base to report this to us. We will ask you to sign a commitment not to use the data supplied, and we will work with you on your new target. To avoid this type of inconvenience, don't hesitate to ask us for some sample files for the target you've selected.

I forgot to purchase information when I made my purchase. What should I do? Do I have to pay for everything again?

Ask for the missing information and we will deliver it to you. Only this new information will be invoiced if the time between the first and second deliveries is less than one month.

I purchased a file 3, 6, 8, 15 months ago, and I want to update it. What should I do?

If you purchased an information base less than one year ago, you receive a discount on the update. Contact your marketing consultant to find out what conditions apply to your case. Generally speaking, individual updates cost more than an update subscription. If you plan on purchasing an information base, select the update option or online access option.

Is there a discount for volume purchases?

Yes

Why do I have to pay selection fees?

The selection fees serve to pay for the depth of information. This makes it possible to reduce the scale of your selections and the associated budget.

I have lots of mail shots to do but to changing targets. Can I receive a preferential rate considering the total volume?

Yes, we have an option called Contact Credit. Get in touch with our marketing consultant for more information about this offer. This offer is especially well suited to training services and the press as part of recruiting new readers.

Is the information contained in your database correct?

By definition, an information base is never correct because it is always an image of the past. This past depends on update cycles and procedures. This being the case, compuBase constantly invests to obtain the best possible quality. The right question to ask is not whether the base is 100% up to date but can you find a more up-to-date base on the market.

What is your postal address, fax and e-mail error rate?

In general the postal address error rate is less than 2%. For faxes, it is higher since technical problems not associated with data quality may come into play (disconnected or jammed fax machine…); the rate is generally between 8 and 12%. For e-mail, the rate is more difficult to determine since a returned e-mail can be generated by many means, without the e-mail address being wrong. compuBase does not recommend using e-mail as the sole means of prospecting and making marketing contacts.

Do you cover every company in a country?

compuBase does not seek to cover 100% of a territory, for reasons of costs for our clients. However, we are committed to providing information bases covering 65% of companies that represent 85% of the turnover in that country.

How do you find newcomers?

This is a laborious task consisting of sifting through the IT press, trade show directories, manufacturer lists and of course the Internet.

Do you work with partners or companies that resell your services?

We have a network of partners, some of whom are accredited and market all or part of what we offer. Do not hesitate to contact us if you would like to become a new partner.

I've seen that your partner agencies have several levels of partnership. What does that mean?

The partnership level depends on their ability to market all or some of the compuBase solutions, and on their business involvement with compuBase.

Why should I work directly with you, or work with my agency that collaborates with you?

Financially speaking, there's no great difference. The prices set by our partners on our services are similar to ours. The choice of working with compuBase or with an agent that works with compuBase will depend on the type of operation you conduct. If your goal is to build the partners information base architecture, or if you want to fully utilise compuBase information in our own base, we recommend that you work directly with us. If the compuBase data is a subsection of a larger project that does not fall within the area of compuBase expertise, we recommend that you work with your agency, which will serve as integrator.