Your data are essential! :
No sales and marketing architecture can work effectively without a quality database.
Whether you are formulating your channel marketing strategy or analysing your marketing results, you will have to use the data in your partner database.
Statistically, our studies show that 30% of the content of our clients' "partners" files, before processing, are quite simply worthless. Investing in improving the quality of your information bases carries with it a guaranteed ROI: less time wasted by your sales and marketing teams, fewer mail shots sent uselessly, and better rates of return on your marketing campaigns.

Below is a description of the process that compuBase applies as part of its data cleansing operations. The percentages shown are indicative and correspond to the average results observed.

"Data quality issues have to be seen as a strategic problem and not as a technical problem. As such, the processes of managing data and software must be designed according to the needs of the users and analysts and not according to those of technical managers."