You are a consulting firm or a marketing service provider for the IT industry?
compuBase invites you to attend its second consecutive IT Channel Marketing Day in the UK.
This event features a morning of conferences providing vendors with an analysis of the IT distribution channel within the UK and accross EMEA and an afternoon of networking and discussion for IT marketing services companies. Breakfast and luncheon will be provided.

8.00 am to 2.00 pm: IT Channel conferences including:

- ICT Events Retrospective. 2006 - 2007.
Presented by Simon Quicke, chief Editor of MicroScope magazine.
A lively presented summary of the events which have influenced the channel last year and during the beginning of 2007. Discover how recent events could affect your business habits with distributors and resellers.

- 2006-2007 UK Channel Analysis
Presented by Julien Lampidis, UK account manager, compuBase.
Research summary of gathered information on 16 000 IT companies within the UK, these analysis present our findings on resellers and service companies business models. Research topics include: what business structures? how is their revenue generated? where does it come from? Which new skills do they develop? where do they purchas? who are their customers?
In 45 min, we would like to provide you with an in depth view and understanding about channel partners performances, evaluation and market development in the UK.

- EMEA distribution landscape
Presented by Jack Mandard, CEO, compuBase.
Discussing differences between US and European approach towards indirect distribution channel.
Presenting channel organisation coverage and penetration in EMEA, areas of influence and major differences, these analysis will provide suggested guidelines for vendors developing their distribution channels within EMEA. Special focus on the importance of emerging regions and their particular challenges.

Also: live client cases on specific channel marketing subjects such as channel entertainment, partner development, etc...

- Building revenue with channel partners
Presented by Robert Posner, European Marketing DIrector, Harte-Hanks.
All channel managers are under pressure to deliver immediate incremental revenue at the same time as building partner relationships. One of the trickiest aspects of these relationships is how much you should approach the end user community direct and how this should be managed with your channel partners. This presentation will give an example of a successful end user acquisition programme, how data was used to target more tightly, and create closed loop lead and revenue generation programmes with channel partners.

2.00 pm to 4.00 pm: IT marketing services networking including:

- EMEA IT Vendors landscape
Presented by Jack Mandard, CEO, compuBase.
Describing IT vendors business habits, this short presentation provides attendees with key facts on vendors needs towards marketing services.

- Open discussion
Our event is also a moment to discuss with key marketing services companies where our common business is heading at and to create networking opportunities between complementary solutions providers.

NOTE: *Due to a limited number of available registrations, we can only invite one participant per marketing services company during the morning conference. However, other members of your team are welcome to join us during the afternoon session. Please, use the following link to register.

REGISTER